Thanks to Jobbing Doctor for this one. Pharmaceutical companies are to be allowed to pedal their wares directly to patients. Just how mad can you get? They already pedal drugs to doctors who, without really being aware of it, get completely taken in by their blandishments. If doctors are taken in what hope is there for patients? After all the general public, some doctors included, can even be persuaded to buy bottled water when tap water would be just as wholesome - perhaps even better. And all this is happening at a time when we must keep the lid on unnecessary health spending. So Dr Grumble has a proposal. Let's not advertise drugs directly to patients and let's go one step further and ban drug advertising to doctors. That should sort it.